Latest
10
Dec
Founder-led Storytelling Works — But Not for Everyone
Want to unlock better results from your PR team? Our latest Team Talk newsletter explores balanced storytelling for founders and companies.
1 min read
21
Nov
Why Sanitised Stories Weaken Investor Confidence
✍🏾Written by Andrew Onyeama
“All that glitters is not gold,” the catchphrase goes. For several years, the African tech stories
6 min read
04
Nov
Oluwaseun Adeyanju: Doing What Others Do, But Better
Meet Oluwaseun Adeyanju, the founder of Mariblock, a leading media company documenting Africa’s growing blockchain and digital assets ecosystem.
5 min read
19
Aug
PR only works when you do
Want to unlock better results from your PR team? Our latest Team Talk newsletter breaks down how to collaborate for maximum impact.
1 min read
15
Jul
Why startups need public relations from day one
Given how frequently ingenious products and services enter the market today, having a strong product alone doesn’t guarantee success. For startups, especially those operating in emerging markets, standing out requires deliberate and consistent exposure to the right audience.
4 min read
20
May
Ifeoma Nwobu: Brave is What You Become When Everything Else Changes
“The work will change. What I do can change, but who I am should never change." – Ifeoma Nwobu
5 min read
14
Apr
Tech PR: What it is and why you need it
Tech PR is a focused approach to public relations tailored specifically for tech companies, startups, and innovators.
5 min read
17
Mar
One Thing Recap: Balanced Reporting in Our Tech Ecosystem
There’s no single right way to tell the story of African tech. However, we must all play a role in telling it better.
3 min read
03
Feb
Farida Bedwei: A Life Without Limits
✍🏾Written by Ogechi Nelson
Farida Bedwei’s journey began in a world she didn’t expect much from. Diagnosed with
4 min read
24
Jan
How Your Story Shapes the Perception of the Nigerian Tech Ecosystem
Stories matter, every single one of them. Whether we know it or not, we are all storytellers in this ecosystem. If you want to understand what ideal storytelling practices look like for the Nigerian tech ecosystem, read this.
4 min read